Google Analytics 4
Analytics LiveAuto-append UTM + conversions
About this integration
Auto-append UTM parameters to every dynamic QR redirect so GA4 tracks scan-driven sessions. Optionally send scan events directly to GA4 via Measurement Protocol for conversion attribution.
How it works
- 1Add your GA4 measurement ID and API secret to QRMax settings.
- 2Every dynamic QR redirect auto-appends UTM source/medium/campaign from your configured template.
- 3Optionally, QRMax also sends a scan event server-side via Measurement Protocol so scans appear in GA4 even before the user's browser loads.
At a glance
- Category
- Analytics
- Status
- live
Use cases
Funnel analysis: how many QR scans convert to purchases?
Attribution across online and offline channels
Audience segments of QR-scan users for remarketing
A/B test QR placement by comparing UTM campaign performance
Setup
Add GA4 credentials
Dashboard → Integrations → GA4 → paste Measurement ID (G-XXXXXXXX) and API secret.
Configure UTM template
Set a default utm_source, utm_medium, and dynamic utm_campaign per QR or globally.
Enable server-side events
Turn on Measurement Protocol event forwarding if you want scans without requiring landing-page loads.
Verify in GA4 DebugView
Scan a test QR and watch events appear in GA4 within 30 seconds.
Ready to connect Google Analytics 4?
Set up in under 5 minutes on any paid plan. Webhooks are available on all plans including Free.
All integrations fire the standard QRMax event catalog — build your own with webhooks.